In recognition of its achievement in product and service development for health and financial security of the Thai people, Bangkok Life Assurance (BLA) today received the “Company with the Best Health Insurance Coverage of the Year” award at the Emerging Asia Insurance Awards 2019 held at Holiday Inn Bangkok Sukhumvit Hotel.
​     The awards ceremony was part of the 2nd Emerging Asia Insurance Conclave & Awards, organised by Indian Chamber of Commerce along with Insurance Institute of India, India-Thai Chamber of Commerce, Life Insurance Council of India, General Insurance Council of India and PricewaterhouseCoopers. The event was to honour the efforts made by Asian insurance companies as well as discuss the current economic conditions and its ramifications on the insurance sector. This year’s theme was “Insurance in the Service of the Customer” and the event was participated by representatives from insurance companies, IT companies and relevant organisations to work out a growth path having both digital and human touch.

     ML Jiraseth Sukhasvasti, Bangkok Life Assurance’s President and Chief Executive Officer, said: “BLA is very happy and proud to receive the ‘Company with the Best Health Insurance Coverage of the Year’ award from the Indian Chamber of Commerce. It is BLA’s policy to establish health security and protect the value of life for all parts of society. Also, the changing trends of modern era have pushed Thailand into an ageing society, while the rapid development in healthcare during the past several years have raised medical fees for hospital treatment both for inpatients and outpatients. Therefore, we have developed health coverage plans as well as various types of supplementary contracts to look after the health of Thai people, offered through various sales channels which will cover every medical treatment requirements as well as the lifestyles of our customers.”

     The Emerging Asia Insurance Awards 2019 comprised 12 awards categories. As for “Company with the Best Health Insurance Coverage of the Year”, it is judged by types of health coverage on offer, product comprehensiveness, core and supplementary services for the insured, and the quality of service including average time to settle a health claim, average claim size and claim settlement ratio.

     Moreover, BLA’s health insurance has the advantages of diversified product types which are continuously developed; comprehensive coverage for every age, local and overseas, inclusive of outpatient and inpatient medical fees, coverage for critical diseases, daily compensation for hospitalisation coverage, and state-of-the-art and diversified treatment; extensive hospital affiliations; efficient, convenient and fast claim system; and numerous marketing channels and channels for accessing information of each insurance plan. BLA also offers special privileges and health activities to ensure that the insured receive the best service, including the BLA Assistance Line phone-based information and personal assistance service, and the BLA EveryCare service providing complete care before, during and after illness.
​     “We are confident that the health coverage plans which BLA is committed to developing will be able to reach every group of people and help to increase treatment opportunity with a rewarding benefit to the quality of life and longevity. BLA will continue to improve our products, services, agents and financial advisors for maximum quality and effectiveness,” said ML Jiraseth.


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