BLA Monthly Rewards
Exclusive offer for Agency and Financial Advisor customers. Purchase an eligible Whole Life Insurance Plan*, BLA Premier Link, or BLA Prestige Premier Link with any rider attached
between 1 October 2026 and 31 October 2026, and pay the first-year premium on an annual basis. Download, register, and access the BLA Happy Life Application by 15 December 2026.
Receive a THB 500 gift voucher
for every THB 10,000
of first-year annual premium per policy.
* Excluding BLA Wealth Link, BLA Prestige Wealth Link, and Happy Saving 999.
** For BLA Premier Link and BLA Prestige Premier Link, campaign rewards will be calculated based only on the portion of the Regular Premium allocated to the Premium Charge, excluding amounts allocated to the Administration Fee, Cost of Insurance, and investment units
- For BLA Premier Link and BLA Prestige Premier Link, the first-year Premium Charge is equivalent to 60% of the Regular Premium.
- Campaign rewards for both the base policy and any attached riders will be calculated based on 60% of the eligible premium only.
- This promotional campaign is calculated on a per policy basis and is available to applicants who purchase an eligible insurance plan through the Agency and Financial Advisor channel between 1 October 2026 and 31 October 2026.
- This promotional campaign is applicable to new insurance applications only, with the first-year premium paid on an annual basis.
- Premiums eligible for campaign rewards include the basic policy premium and rider premiums (if any), subject to the Company's terms and conditions.
- For BLA Premier Link and BLA Prestige Premier Link, campaign rewards will be calculated based only on the portion of the Regular Premium allocated to the Premium Charge, excluding amounts allocated to the Administration Fee, Cost of Insurance, and investment units.
- For BLA Premier Link and BLA Prestige Premier Link, the first-year Premium Charge is equivalent to 60% of the Regular Premium.
- Rewards for riders attached to BLA Premier Link and BLA Prestige Premier Link will be calculated based on 60% of the eligible rider premium only.
- Payment of insurance premiums is the responsibility of the policyholder. Any collection of premiums by a life insurance agent or insurance broker is provided solely as a service to the policyholder.
- Mutual funds are separate legal entities from the life insurance company and the asset management company. Therefore, neither the life insurance company nor the asset management company is obligated to compensate for any losses incurred by the mutual funds under the policy, and the assets of the mutual funds cannot be used to settle their own debts.
- Actual investment returns depend on the performance of the funds selected by the customer. Investment in investment units is not a deposit and is subject to investment risks. Investors may receive a return that is higher or lower than their initial investment and may not receive redemption proceeds within the expected period. The investment portion under this policy is not guaranteed.
- Policyholders should consider their ability to pay premiums, as this policy is intended for long-term savings. Policy surrender charges and partial withdrawal fees may apply, which could result in the amount withdrawn or the policy surrender value being lower than the value of the redeemed investment units. Policyholders should review the policy fee schedule for details.
- This policy is designed for long-term savings. To maximize policy benefits, policyholders should regularly review their policy account value and any changes in the value of the investment units under the policy and maintain the policy until maturity.
- Policyholders should carefully study the risks associated with investing in mutual funds as described in the fund prospectus.
- Past fund performance is not indicative of future results.
- This policy requires long-term premium payments. Reducing premiums, suspending premium payments, making partial withdrawals, or surrendering the policy in the early years may reduce policy benefits, result in returns lower than the premiums paid, or cause the policy to terminate before maturity.
- The policy and any attached riders will terminate when the value of the investment units is equal to or less than zero. The value of the investment units may become equal to or less than zero in any policy year. However, the policy may remain in force if it satisfies the conditions of the Non-Lapse Guaranteed provision.
- Applicants with a first-year annual premium of less than THB 10,000 per policy will not be eligible for rewards under this promotional campaign.
- This promotional campaign excludes BLA Wealth Link, BLA Prestige Wealth Link, and Happy Saving 999.
- Applicants must download, register for, and access the BLA Happy Life Application by 15 December 2026.
- Applicants who have already completed the download, registration, and access to the BLA Happy Life Application and subsequently purchase a new life insurance policy during the campaign period from 1 October 2026 to 31 October 2026, with premium payment made in accordance with the campaign conditions, will automatically be eligible to receive the reward.
- The policy must remain in force on the reward delivery date.
- Applicants may choose either a Lotus's Gift Voucher or a Central Gift Voucher by informing their Life Insurance Agent or Financial Advisor, who will submit the selection on their behalf through the Smart App.
- If no gift voucher preference is selected through the Smart App, the Company reserves the right to deliver a Lotus's Gift Voucher to the applicant.
- The Company will deliver the reward within 90 days after all campaign conditions have been fulfilled. Rewards will be delivered through the Agency and Financial Advisor channel.
- The Company reserves the right not to replace, cancel, refund, or compensate for any lost or damaged rewards.
- Rewards are non-transferable, non-exchangeable, and cannot be redeemed for cash under any circumstances.
- The Company reserves the right to amend these terms and conditions. Applicants will be notified in advance of any changes via email or SMS using the contact details provided to the Company, within 30 days following such changes.
- Premium payments must be made in accordance with the Company's requirements and payment methods.
- Insurance coverage is subject to the Company's underwriting rules and requirements.
- Applicants should carefully review and understand the terms and conditions, coverage, and exclusions before purchasing insurance. Full details of the terms, coverage, and exclusions are specified in the General Provisions of the Life Insurance Policy.
- Example 1: A customer purchases Bangkok Happy Kids policy with the BLA Value Health Kids Premier Rider, pays a first-year annual premium of THB 20,000, and fulfills all campaign requirements. The customer will be eligible to receive either a Lotus's Gift Voucher or a Central Gift Voucher worth THB 1,000.
- Example 2: A customer purchases Huangrak Premier policy with the BLA Accident Care Rider, pays a first-year annual premium of THB 45,000, and fulfills all campaign requirements. The customer will be eligible to receive either a Lotus's Gift Voucher or a Central Gift Voucher worth THB 2,000.
- Example 3: A customer purchases Whole Life Sood Khoom policy without any rider attached and pays a first-year annual premium of THB 20,000. The customer will not be eligible for the reward, as no rider is attached to the policy as required under the campaign conditions.
- Example 4: A customer purchases BLA Premier Link policy and pays a first-year annual premium of THB 500,000, and fulfills all campaign requirements. The customer will be eligible to receive either a Lotus's Gift Voucher or a Central Gift Voucher worth THB 15,000.The eligible premium used for reward calculation is:THB 500,000 × 60% = THB 300,000
Therefore, the reward value is calculated based on THB 300,000 of eligible premium. - Example 5: A customer purchases Happy Saving 999 policy with a rider attached and pays a first-year annual premium of THB 100,000. The customer will not be eligible for the reward, as Happy Saving 999 is excluded from this promotional campaign.
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